A designer’s guide to writing effective copy (& why it matters more than you think)

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Believe it or not, copywriting is one of the most important content-creation skills a designer can possess. If you think about it, design exists to support and deliver content—not the other way aroderstand the purpose that it serves), you’ll be able to better serve your clients and ultimately create better designs. In this article, we’ll cover some helpful copywriting tips for designers to help you build better experiences.

First things first, understand the nature of the copy you’re writing for. There are some subtle differences between sales (or persuasive) copywriting and UX writing.

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• Why consistent writing makes you a better designer
• 5 soft skills every product designer should master
• The UX Writing Starter-Kit

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